Nokia’s CEO Stephen Elop suggested earlier this week at the company’s Q3 financial call that the company is looking into offering Windows 8 tablets in the very near future. In a way this would make sense for the phone manufacturer who has recently ditched their Symbian OS in favour of Windows Phone 7.
Because of the close integration of Windows Phone 7 with Windows 8, it provides a real opportunity for the company to try and claw back some of the market share that it’s lost of late. Nokia spoke of the synergy that exists between Windows Phone and Windows. There will be huge market penetration of Windows 8 as time goes by and it will pan across multiple devices, PC’s, Laptops, Ultrabooks, Netbooks and Tablets.
You could think of the relationship in terms of the one that Apple has with OS X and iOS. Both of these operating systems integrate seamlessly. Nokia are hoping that the relationship between Windows and Windows Phone will be similar to this.
Elop said that they’ve been experimenting with tablets in the past, and even if you disregard the relationship between Windows 8 and Windows Phone, the huge install base that Windows 8 will offer is another huge opportunity for them to bring tablets to the market.
For those of you who don’t remember, Nokia shifted to using the Windows Phone 7 platform earlier this year as they were rapidly losing market share with their Symbian OS to smartphones running Android, iOS and even Samsungs Bada OS. As a result the company has been forced to completely change their business plan and adopt Windows Phone 7. They are expected to release a batch of Windows Phone 7 series phones at Nokia World later on this month. However they are keeping pretty tight lipped on all the devices they plan on announcing.
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